How can a soft drinks company know it’s going to win big with a flavour that consumers have NEVER tried?

The marketing technology market is expanding fast, and is expected to grow 50 % by 2020. Companies like Coca-Cola are using big data and artificial intelligence to improve everything from product development to marketing. Predictive Marketing is about using analytics to discover the set of marketing and sales actions that will result in the best customer behaviour… BEFORE any testing takes place.

Join us at Power Lunch to learn how can you succeed in Predictive Marketing, and the steps to take to ensure success. Come listen to inspiring speakers and connect with other marketing professionals. Find out why the time to get on board with AI is now. Don’t miss it—join us on October 9th!


Antti Merilehto

Bestselling author on AI

Antti knows how to get an audience engaged. He was a teacher, a bouncer, an event producer, a TV actor, a probation officer and a trainer of Finnish marketing teams for Google. He has lived in five different countries and studied in four.

This mosaic of knowledge, cultures, jobs of all kinds and international business makes for a very engaging and thought-provoking speaker. One who understands the complexity of business, having worked at Google's European headquarters from 2012 to 2014. There, he trained Finnish digital marketing departments and spoke at Google’s many Finnish events. He’s now at Finch Finland.

Most recently, Antti has been looking forward to the publication of the English version of his new book, Executive's travel guide to Artificial Intelligence due to come out November.

Milla Ikonen

Marketing Director
Visma Software

Matti Airas

Business Development Manager

On the agenda

The times below are in Finnish time (GMT +3)
Date: 9th October, 2018
Place: G Livelab, Yrjönkatu 3, Helsinki

Doors open


Welcome and introduction
Matti Aalto-Setälä, ID BBN

KEYNOTE: The Intelligent Future: AI & Business Today and Tomorrow
Antti Merilehto, author and ex-Googler

What are the steps to success in Predictive Marketing?
Matti Airas, Business Development Manager, ID BBN

Coffee break

Case: Visma Software - Moving towards Predictive Marketing
Milla Ikonen, Marketing Director, Visma Software

Thank you and wrap-up

Register now to secure your seat

To join the event, please fill out the form below. If you can’t attend in person, you can still take part through livestream – simply click ‘I will attend the event via livestream”in the form.


Power Lunch is designed for marketers and experts who want to stay on top and learn the latest in marketing technology. We offer you a tasty lunch, inspiring speakers and interesting discussions!

ID BBN Power events have been arranged in Finland, Poland, Belgium, Norway and Sweden since 2012.